All businesses need leads. With our depth of understanding of science and technology markets, we can help quantify and qualify niches for products you already have, or even products you are planning to develop. Use our expertise to develop a profile of your potential customers, and then through our carefully chosen partners, we’ll conjure up relevant leads that meet your needs.
Our titles already deliver named leads to advertisers:
Content marketing
Through webcasts, white papers, case studies, opinion pieces and thought leadership, advertisers are given the option to capture leads at the point of accessing these types of content. Marketed to our focused reader databases, marketers can be sure that the resulting leads will be qualified and on target.
Telemarketing
Working with our trusted partners, we can source lists – either by segmenting our own or by finding lists for you – and orchestrate a telemarketing campaign that will deliver named leads directly to you. We can advise on profiling your target market, help develop a script that will qualify the leads for you, and create collateral that can be delivered instantly to the prospect.
Moreover, once we have the leads, we can help you serve them via content marketing or bespoke email newsletters, microsites and so on, to ensure you engender trust in your potential customers.
To discuss your lead generation needs, contact Warren Clark on +44 (0)1223 221031.